“ In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair. The idea becomes a machine that makes the art. ”
This is the box that housed a pizza I had delivered to the Redditor Art Show at the Weavver Gallery in Orange County during the opening on February 4th.
I instructed the delivery guy to “DRAW BALDING MAN W/ GLASSES!” hoping that he would oblige me and draw my short physical description of Sol Lewitt* on the pizza box, much like I’ve seen documented so many times on sites like reddit. This portrait of Lewitt is meant to be a reference to his famous wall drawings, which generally consisted of a set of instructions written by Lewitt and given to a gallery to be executed by whoever the gallery chose to hire for the job.
I think someone created a pretty accurate likeness of Lewitt here, but I’m fairly sure it wasn’t the delivery guy. It appears that some of the redditors at the exhibition decided to execute their own interpretation of my description of Sol Lewitt as well.
*Thanks to the redditors at the exhibition for accepting the pizza, tipping the delivery guy, and posting that picture for me!