Photo: Paul John
Had a great time collaborating with Endless Editions on some custom knits for the holidays this year!
Swiffer Floor Mops famously employ the “razor and blades” business model, in which the mops are sold at a low price in order to increase sales of the disposable mop covers required for the product’s continued use. Slayer is a heavy metal band whose fans have infamously carved the band’s name into their skin using razor blades. This reusable Swiffer Floor Mop simultaneously alleviates the Swiffer user’s need to engage with “razor and blades” marketing, as well as the Slayer fan’s need to exhibit their devotion to the band through the use of razor blades. Of course, should a Slayer fan choose to shed blood in the name of their fandom anyway, this cover will effectively slay the resulting mess as well.September 15, 2014
If you’re in Manchester, UK this Thursday night, be sure to stop by the opening of a new space called PLY, where I’ll be showing some new pizza-themed video work in a group exhibition called #PLYin90seconds.
More soon: PressAugust 6, 2014